When you make a video ad campaign on LinkedIn you should use 1:1 or 4:5. Heidi also recommends trying 4:5 (portrait) or 9:16 (vertical) because it fills up the viewer's screen when using mobile. When it comes to organic video posting on LinkedIn your go-to ratio should be 1:1 (square).Īccording to our Community Manager ( AKA LinkedIn Pro), Heidi Bordal, “I always find 1:1 to be the best for LinkedIn and Facebook because it works well for both mobile and desktop.” Here’s all the essential information you need to know about video sizes for different social media platforms, so you can confidently upload your videos like a pro. But, here's the good news: we've got you covered! When we asked our Performance Marketing Manager (AKA Social Media Ad Pro), Sofia Eriksson if using the right video ratios is important when running ads she said, “Definitely! By choosing all the right dimensions to be optimized for each placement, your ad will look better, be seen in more places and your ad will deliver a better experience to the audience, which is beneficial due to the algorithm and the user experience.”Ĭreating videos for specific platforms or repurposing content can become a nightmare if you're not sure which size to use. Is choosing the right video dimensions important? The answer is yes! What video size should you use on each social platform? To make your 1:1 video look its best, aim for dimensions of 1080 pixels by 1080 pixels. 1:1 aspect ratio in pixelsįirst up, we have the 1:1 ratio, also known as the square aspect ratio. To help you create videos with the right dimensions, here are the most common aspect ratios and their corresponding dimensions that you're likely to encounter. And with the emergence of social media, aspect ratios have taken on many new forms, creating challenges for creators to make videos that look great across various platforms. So, let's get started and make sure your videos stand out on social media! Common ratios and dimensions for social media videosĭid you know that aspect ratios have a fascinating history that spans over a century? From the early days of silent film to the current 16:9 standard, aspect ratios have undergone significant changes. Plus, we'll even show you the easiest way to resize your videos to fit perfectly. In this article, we'll dive into the world of social media video sizes and ratios, and share our best practices for creating ads and posting on various platforms. We're all looking for the best practices when it comes to creating engaging content, but it can be hard to know where to start when each platform offers different aspect ratios and sizes. If you're anything like me, you might be wondering, ‘how many pixels make up the 9:16 aspect ratio’ or ‘do I need to upload multiple videos with different dimensions or will one suffice’. Need a hand with creating or running your ads? No worries, get in touch.When you're posting organically, you'll usually see an upload video box with no instructions, and when it comes to ads, you might encounter a message like LinkedIn's, which specifies an allowable aspect ratio between 9:16, 16:9, or 1:1. Note: carousal ad specs are the same for IG as they are for FB.
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